The History Behind 1% Studio...

1% Studio is the home of art and invention. Based in the heart of rural England in the Malvern Hills for twenty years, it has been the inspiration for the innovations, art and designs of Malcolm Victory.

Malcolm Victory is an artist, designer and inventor. He has lived in Malvern for 20 years.

He attended Glasgow school of art and later befriended Akos Zsoter, a Hungarian-born painter, who has studied with Hitler at the Prussian School of Art in Vienna.

Zsoter painted in Paris with Picasso, Vlaminck, Soutine and other influential painters of the Impressionist school. Sir Kenneth Clark bought several of his paintings, but regrettably his paintings have never been highly valued, as they should rightly be.

Malcolm's speciality is in portraiture, as was Zsoter's. Owners of his portraits include Lord David Puttnam, Lady Thatcher, the late Sir John Geilgud, Theo Gimbel, Richard Ford and Patrick Moore OBE amongst others.

He has worked as an artist, draughtsman and designer as well as gaining numerous patents for his inventions and patents for other inventors unable to afford the fees of patent agents. He has also worked as a dustman, silk screen printer and technician, builder and decorator.

He admires the inventive genius of Leonardo Da Vinci and Edison, often having ideas that are before their time, linking seemingly disparate facts or noticing events that others cannot see. He recently found himself in Amboise, where Leonardo ended his life, in the shadow of the chateau of Francois I, his patron, and toured the fantastic display of his inventions. On the same tour he visited Monet's house and garden in Giverny.

In his forties he suffered a creative block and produced very little art. Since this time he has been a director of Malvern Fringe Festival, a local councillor and has also stood for Parliament three times. It was only after enrolling for a degree at University College Worcester in 1999 that he became artistically productive again.

He enjoyed reviewing the wider fields within Modern Art, and broadened his interests and range of media. He developed a love for ceramics during his time at UCW, which balances his lifetime interest in two-dimensional work.

Thomas Alva Edison

He has created several Community Art murals and Pavement Art projects, the first being an advertising "supersite" at the junction of Earls Court Road and Cromwell Road in 1982, and the latest in July 2009, utilising pavements, advertising hoardings and purpose built boards encouraging all people to take part and become artists. Since 2009 the Rotaire Dryline project has occupied all his creative energies. The barriers to creativity in business are incredible; he thinks it is no wonder that the country is becoming an industrial backwater.

His aim is to bring Art and Invention into the everyday life of Society and to break down the elitist dogmas of Modernism and the Art Market.

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