Welcome to 1% Studio...
1% Studio is the home of art and invention. Based in the Malvern Hills at the heart of rural England for fifteen years, it has been the inspiration for the innovations, art and designs of Malcolm Victory.
Introducing the new Rotaire Dryline...
They say that simplest ideas are the best. In 2006 Rotaire Dryline Limited was set up in order to market a new invention; the washing line cover. The Dryline has quickly proved popular all over the UK and abroad because it answers one basic problem: THE WEATHER!
No matter how careful you are when hanging out the laundry, a sudden shower can mean that the washing has to be taken in wetter than it went onto the line. The option is to dry it inside. This causes damp atmospheres and rooms full of wet washing needed for the next day: A NIGHTMARE!
The alternative is to use a tumble dryer. This wastes valuable electricity heating the outside atmosphere and unnecessarily contributes to the global Climate Change we should all be addressing: ANOTHER NIGHTMARE!! Across the European Union tumble dryer use consumes over 1700 trillion kilowatt hours of energy, producing over 70 million tons of CO2 EVERY YEAR!!!
THE ANSWER - Rotaire Dryline
